Nowadays, more and more businesses in the UK and Australia have adopted the new strategy in marketing – that is event sketching or what commonly includes graphic facilitation and graphic recording. It isn’t only used for promoting one’s products and services, but is also used in meetings, seminars, and conferences to make the ideas come alive.
There is not only one benefit of graphic recording or graphic facilitation but five, at least. If you want to hire an illustrator for your business event, you can visit Sketch Group, a company which is composed of highly skilled graphic recorders and facilitators.
1 – Ideas become tangible through reflective graphics
By using reflective graphics or the large pieces of wall-hung paper, usually 4 feet by 6 feet or more in size, people can easily catch up and internalise what the speaker or facilitator is talking about. These reflective graphics are created or sketched by a graphic recorder using a variety of visuals. These visuals are simply the colours, pictures, graphics, words, and some graphs used to make a connection between ideas. Click here Sketch Group
2 – Keep misunderstandings at bay
Mostly, conferences are held with guests coming from different parts of the country or of the world, depending on the kind of event there is. With the use of graphic recording or event sketching, people of different roles and from geographical locations can be bridged in one creative graphical summary.
One company providing event sketching in Australia, the Sketch Group, developed a team of high-performing illustrators, videographers, copywriters, producers, and graphic facilitators to conduct graphic recording not only during events but also for marketing reasons. With their skills, they can help companies convey their message to their market with less likely to be misinterpreted.
3 – Enhances better decision making
Since all ideas are portrayed in visuals, and everyone in the room is catered to be on the same page, the decision-making process becomes faster and more creative. All the facts, figures, and words become images that are easily comprehended by the mind, thus promoting quick memory retention.